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Promotional Beermats
Project Date:December 2007
Client:NCC
Sector:Local Authority
Format:Other
Method:Litho
Nottingham City Council required an innovative, trojan-horse style of marketing, to reach their audience in a more intelligent way. And what better way to reach the general public then in a public house? We were requested to rapidly source competitively-priced beermats. Ten days later, we had 10,000 beermats in our hands, and we were subsequently requested to organise the distribution to around 160 pubs throughout the city. By abstaining, we managed this task within a week. Not a drop touched our lips, well, not until the very last pub. The City Council are so pleased with the response to their initial campaign, that they have commissioned a further three.