Client: Agenzia
Fabric Brochure
Project Date:May 2007
Client:Agenzia
Sector:Agency
Format:Brochure
Method:Foiling
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When Agenzia asked us if we had any ideas how we could enhance their design for the 'Fabric' property development brochure, we suggested the relatively untried technique of large, clear, gloss foiling. UV varnish was out of the question, as they wanted to use an uncoated substrate, but we figured that the effect could still be achieved with foil. After some testing, we went ahead and Agenzia used a repeat pattern on both the front and back of the brochure, with a very heavy foil coverage on about 70% of the A3 area. This is about as large as you can practically go with a foil-blocking tool as the larger the area, the less the pressure on the block and the weaker the foiling. The final result was a very tactile and very unusual item.