Client: Amplify
3 Mobile / Eric
Project Date:April 2009
Client:Amplify
Sector:Experiential
Format:Standees
Method:Litho
Our client (Amplify) approached us with a brief requiring the production of cardboard cutouts, or in print parlance, standees. The 4ft tall standees were of an adrenaline junkie character called Eric, used to promote the Sony Ericsson Cyber-shot C510 mobile phone and its Facebook application. The Eric cut-outs were placed around various cities in the UK. We first helped to develop the final layout and structure of the standee, followed by producing the standees on time and to our clients exacting standards. We even managed the sourcing of mini sandbags to keep poor old Eric upright in windy conditions, although he was quite a sturdy chap! As part of the ongoing development and expansion of Tenfold, we anticipate launching a dedicated Tenfold POS department in late 2009 / early 2010 for POS / POP and packaging solutions.