Client: Exposure
Rizla ‘Inspired By’…
Project Date:January 2007
Client:Exposure
Sector:Agency
Format:Flyer
Method:Litho
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Exposure is a creative communications agency with offices in London, New York and San Francisco. Tenfold was approached by Exposure to produce promotional material for their client Rizla, and the 'inspired by' music events held across the UK. Each event required it's own set of print, primarily posters and flyers, although we printed a variety of additional support items. As artwork sign-off was usually very near the delivery deadline, we had to print multiple items concurrently and deliver to a rigid timetable. The items themselves were printed 2 colour with a Pantone Silver overprint, which worked very well as the artwork was primarily based on x-rays of musical equipment. A drawback of using Pantone colours, especially metallic inks, is that short-run items can't be printed digitally, making them very expensive pro-rata.