Client: Open
Project Date:December 2009
Client:Open
Sector:Agency
Format:Magazine
Method:Litho
We like printing, but we especially like printing pretty things. It's fair to say that MILK falls into this category. This 5-colour, 92pp A5 perfect-bound magazine is a thing of real beauty. Produced for our new client, Open, the fluorescent pantone pink is easily the brightest thing we've ever produced. Before the magazine went into production, we printed a scatterproof for the client, demonstrating the way paper handled different graphical elements and ink weights. MILK was printed over a 10 day period, with additional time required to allow the heavy ink coverage to dry before folding and binding. Quality was absolutely critical on this job, but when the design, print and finishing all falls into place, it's a pleasure to work on a project like this. Our client is delighted with the end result, and so are we.