Client: Pretty Green
Pretty Green Boxes
Project Date:June 2009
Client:Pretty Green
Sector:Fashion & Beauty
Format:Packaging
Method:Litho
Wow. This has been one hell of a project. Working with the Pretty Green team from concepts to delivery has been a very exciting experience. First off, we had sample sheets printed, matt laminated and UV varnished before being whisked off to Venice for Liam to sign-off personally. With more press-passes, quality-control checks and photo documentation than you can shake a spotty scarf at, we're well chuffed with the final result. The boxes, for the initial internet sales, were printed in a selection of Pantones to mach the clothing going inside. Made from two pieces, a sleeve and an inner box, the various components were either matt or gloss laminated, before an intricate UV varnish was applied. Working to an exacting schedule was incredibly tough, but we made it in the end. I just want my free T-Shirt now...